Does the length of the lead magnet matter? Webinars and guides, two types of lead magnets we’ve had most success with, both fit into the categories that almost half of the respondents voted for. These results are in line with what we’ve been seeing in our own lead generation campaigns. The three least popular types were Interactive (7.9%), Audio (6.1%), and Other (5.2%). The next three types were: Visual (11.8%), Tool or Access to something (11.8%), and Monetary value (10.5%). Specifically, we wanted to know what types of lead magnets they were using had the highest conversion rates.Īs it turns out, there were two most popular formats, picked by 47% of the respondents – Video (24.2%) and Written (22.8%). We began our study with a single-answer question about our respondents’ experience with different types of lead magnets. What type of lead magnets has the highest conversion rates What Type of Lead Magnets Has the Highest Conversion Rate 27.5% of marketers within this vertical saw best results with written lead magnets, and 26.2% saw higher conversion rates with video incentives. In Internet Marketing, the most represented industry within our audience, written and video lead magnets saw very similar results. Companies with 10-49 employees, who make up 8.2% of our respondents, saw the same results.įor all the other groups, businesses with 2-9 (17.6%), 50-249 (6.7%), and 250+ employees (7.5%), text-based lead magnets had the highest conversion rates. Video content is the preferred lead magnet type among solopreneurs, who account for 60% of our study participants. 41.4% said the same about long-form written content.
Only 27% of the respondents said they saw higher conversion rates with long-form videos. Within these two types, it’s the short-form content that works best. Key findingsĤ7% of of marketers who participated in our study said that video and text-based lead magnets performed best as their opt-in incentives. The most represented industries among our participants were Internet Marketing (22.6%), Ecommerce (10.3%), and Arts and Entertainment (7.8%). B2C was the key audience for 18.1% of the respondents.
The below analysis is based on the answers of 790 marketers who we’ve surveyed over the course of March and May 2020.Ħ0% of the study participants were solopreneurs and 17.6% worked for companies with between two and nine employees.Ĥ4.1% targeted both B2B and B2C audiences, and 26.6% focused solely on B2B. What lead magnets will you use in your next lead generation campaign?ĭid you know? We’ve recently developed a solution called the Lead Magnet Funnel that can help you host, promote, and generate more leads with your lead magnets.
#Lead magnet how to#
We’d like to thank everyone who participated in this study and invite you all to get familiar with our findings. There, we’ve gathered advice from 14 inspiring marketers who’ve cut their teeth generating leads through the use of lead magnets. That’s why we’ve decided to conduct a study that’d help us understand what types of lead magnets work best.īelow you’ll find our analysis of the results along with one additional section devoted to another important question – how do you align your lead magnet with your target audiences’ needs? But are they equally effective for lead generation? It’s a question we’ve kept asking ourselves, but couldn’t find any data that’d help give us answers. That something is often called a lead magnet, content upgrade, freebie, or an opt-in incentive. If you’ve been doing lead generation long enough, you know that one the best ways of getting contact information from your audience is to offer them something in exchange.
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